A leading manufacturer of flash memory products has released its latest foray into the MP3 player market with the 8GB flash-memory-based player which hopes to compete with other manufacturers’ product. This type of player already has a significant advantage over its competitor, as it comes standard with 8GB of memory that can be expanded to 10GB through the use of 2GB memory cards, and the company says cards with greater capacities are in the works. This level of storage capacity is a leap beyond the flash-memory driven 4GB capacity for the same price tag.
This products also comes standard with a digital FM tuner, which consumers can record to their flash memory; a microphone that lets the MP3 player double as a voice recorder; and the ability to play any MP3 or WMA file, along with a certain software formats, through its nonproprietary digital rights management system.
This product line doesn’t merely try to outperform its competitor’s product features, however, as the company has announced it will be dropping the prices of its 2GB, 4GB and 6GB models significantly below.
The company gets memory cheaper than anybody, and they have tremendous distribution reach because they have their cards everywhere. Because they have a tremendous retail presence already with their memory cards, they can bring these products to those same retailers and get shelf space, which makes that a huge advantage.
Three things make a difference: price, quality of the product, which is steadily getting better, and their reach. This company has all those coming together now.